Founded by dermatologist and skin cancer expert Dr. Daniel Kadouch, this brand aims to set a new standard for sun protection. With a focus on comfort and coverage, they create sun care and clothing products that cater to everyone. As a B Corp certified company, they use premium quality Italian UPF50+ swim fabric made from ECONYL in Europe. Expertly designed, their products offer excellent coverage and comfort, benefiting both your skin and the planet.